Ah, sustainability – a topic close to our hearts here at LBC! As landscapers, we intimately understand the importance of being stewards for the environment, and we know a growing number of homeowners share this sentiment.
Eco-Conscious Regions
It’s no secret that the American mindset towards sustainable living is changing, but the pace varies across the nation. The West Coast, especially California, Oregon, and Washington, tend to lead in environmental sustainability efforts. Also, Colorado and Vermont show higher-than-average interest in eco-friendly practices. Interestingly, a Yale Climate Opinion Maps study in 2020 found that 72% of people believe that global warming is happening, which indicates a nationwide acceptance of environmental responsibility.
Eco-Friendly Appeal
Choosing eco-friendly materials for your door hangers can certainly make your company stand out! It communicates your commitment to sustainable practices, which can be a powerful selling point. Take Mr. Collins, for instance, a client we worked with in San Francisco. He selected our company because our eco-friendly marketing materials aligned with his own values.
Branding Strategy
Being an eco-friendly landscaping company can become a part of your branding strategy. Phrases such as “Green lawns, greener practices” or “Landscaping with a Conscience” can position your business as a responsible choice for homeowners who care about the environment.
Budget Considerations
Opting for eco-friendly materials might slightly increase your initial costs, but it can also attract a new clientele willing to pay a premium for sustainable services. It’s a trade-off that could work well for your bottom line.
Ideal Customer
Based on data from the Pew Research Center, Democrats are more likely than Republicans to see climate change as a major issue. However, sustainability has broad appeal beyond political lines, and appealing to eco-conscious homeowners can work well in both urban and suburban areas, across the political spectrum.
Potential Drawbacks
The one instance where eco-friendly materials might not be the best choice would be for very durable, weather-resistant items. If you live in a region with heavy rainfall or snow, traditional materials might hold up better. Even so, advancements in eco-friendly materials are closing this gap quickly.
Choosing eco-friendly materials such as our brown kraft paper door hangers is more than just a marketing decision. It’s a statement about your company’s values and a contribution towards a greener world. Remember, you’re not just selling a service; you’re helping homeowners realize their vision of a beautiful, sustainable living space. And that’s something we can all get behind!