Should I add my social media handles or website besides the standard phone and email?
Contact information, the GPS to your landscaping business! Deciding what to include on your business card can feel like trying to plant too many seeds in a small pot, but they do say a picture is worth a thousand words, so we’ve got this! Should we go old school, or embrace the digital world? Let’s examine!
Standard Information (Phone and Email)
Pros:
- Direct Communication: Providing your phone number and email allows for direct, one-on-one communication. It’s like having a direct pathway in a garden, straight and to the point.
- Professionalism: These are standard and universally accepted, preserving a professional feel to your card.
Cons:
- Limited Interaction: With just phone and email, clients might miss out on other platforms where they can interact with your brand.
Including Social Media Handles/Website
Pros:
- Enhanced Engagement: Including your social media handles encourages clients to engage with your brand on various platforms. It’s like adding a charming bench in a garden, inviting visitors to stay a bit longer and explore.
- Showcase Work: Your website and social media platforms are where you showcase your work, client testimonials, and more. They provide a broader picture of your brand than a phone call or email could.
Cons:
- Can Appear Cluttered: If you have many social media handles, including all of them could make the card look cluttered.
- Maintaining Active Platforms: It’s important that any social media accounts you include are active and regularly updated. An outdated social media account can reflect poorly on your business.
Pro-Top: By including a QR Code you can allow the potential customer to download a vCard (saved as a . vcf file, which is the Internet standard for sharing contact information). This will allow the customer to have all the contact information including office telephone number, mobile number, fax number, websites, social media platforms, and more without overcrowding your business card
In our digital age, adding your website and key social media handles to your business card is a fabulous idea! It’s a digital world, and embracing this in your contact information can enhance your brand’s accessibility. Just remember, it’s about creating a balance of information that’s easy on the eyes and easy for your clients to navigate! Happy planting!
