Oh, we’re talking thickness now, are we? Well, let me tell you, when it comes to business cards, thickness can make quite the statement! But what’s the perfect thickness for a landscaping business card, you ask? Let’s deep dive into this world of millimeters and microns!

Thicc – Anthony Fantano – @fantano

Thin Business Cards (16pt)

Pros:

  1. Flexibility: Thin cards are the gymnasts of the business card world. They’re flexible and easy to carry around in a pocket or wallet, which could be perfect for a landscaping professional who’s always on the move.
  2. Budget-Friendly: Thinner cards are generally less expensive to produce, which can be a plus if you’re watching your budget or if you need a large quantity for a big event.
  3. Upgradable: 16pt cards tend to offer upgrades such as Spot UV (where only part of the side is glossy to make sections pop), foil lamination, silk finish, and metallic coatings.

Cons:

  1. Durability: Thin cards may not stand up as well to the rigors of outdoor work. They could become easily bent or worn, which may not reflect the durable, high-quality work you do.

Thick Business Cards (18-32pt)

Pros:

  1. Durability: Thick cards are like the sturdy oak tree in the forest of business cards. They’re resilient, they resist bending and wear, and they communicate durability and quality. When you hand one over, it’s as if you’re saying, “Just like this card, my landscaping work stands the test of time.”
  2. Versatility: You could use a thick card as a product tag tied to a tree sapling you’ve just planted or a plant arrangement you’ve created. It not only provides contact information but also gives an upscale, thoughtful touch to your work.

Cons:

  1. Portability: Thick cards can be a bit chunkier in a wallet or pocket. If you’re the type to tuck a card into your back pocket as you head out to the next job, a thick card may not be the most comfortable choice.
  2. Cost: Thicker cards generally cost more to produce. If budget is a consideration, this might be something to keep in mind.

So, what’s the best choice? Well, darling, it really comes down to your business style and needs. If you need something easy to carry and budget-friendly, a thinner card could be your perfect fit. But if durability and versatility are key, and you want to make a bold statement about the quality of your work, then thick cards could be your best bet. Remember you can always enhance the card with gloss or matte finishes. Either way, your business card is a representation of you, so make it something that makes you proud!